• Weightwatchers Concept
  • WW-Mobile Onboarding

The good people at Weightwatchers brought me in to help them with a few of their projects. They’re in the midst of overhauling their website and rethinking their mobile app. I worked on a number of teams during my three weeks onboard, offering guidance for smoothing out their registration and login-flows, integrating single sign-on, and rethinking their web-presence. While I would have loved the chance to work on their strategy and approach, that, unfortunately, was not in the cards. Hopefully next time!

I was able to put together a few interesting concepts, however, which I’ll share here. Their current homepage feels very heavy and dense. But more importantly, it’s in such a rush to let you buy a service, that it doesn’t really do a great job of allowing users to see what they’re buying and explore. I put together a concept that focuses on telling users some of the highlights, while providing plenty of white space. The resulting design was much lighter, easier to read and has a more modern feel.

I also experimented with ways to help their robust on-boarding assessment work better on mobile, drawing heavily from Google’s Material Design. The resulting interactions and colors not only provide clarity and a more responsive feel, they help hold the interest of users who might otherwise abandon the process.

Current Weightwatchers Site.
Current Weightwatchers Site.

New Weightwatchers Site (Concept)
New Weightwatchers Site (Concept)

Concept for Mobile Assessment.
Concept for Mobile Assessment.