The good people at Weightwatchers brought me in to help them with a few of their projects. They’re in the midst of overhauling their website and rethinking their mobile app. I worked on a number of teams during my three weeks onboard, offering guidance for smoothing out their registration and login-flows, integrating single sign-on, and rethinking their web-presence. While I would have loved the chance to work on their strategy and approach, that, unfortunately, was not in the cards. Hopefully next time!
I was able to put together a few interesting concepts, however, which I’ll share here. Their current homepage feels very heavy and dense. But more importantly, it’s in such a rush to let you buy a service, that it doesn’t really do a great job of allowing users to see what they’re buying and explore. I put together a concept that focuses on telling users some of the highlights, while providing plenty of white space. The resulting design was much lighter, easier to read and has a more modern feel.
I also experimented with ways to help their robust on-boarding assessment work better on mobile, drawing heavily from Google’s Material Design. The resulting interactions and colors not only provide clarity and a more responsive feel, they help hold the interest of users who might otherwise abandon the process.