The Merck Manuals (sometimes called the “WebMD for Doctors”) are publications that goes back to the 1800’s. While primarily known as the go-to resource for physicians and care-givers, they also publish detailed, professional references for patients, veterinarians and pet owners. Years ago they moved their extensive library of content to the web, but they needed a new design and better Information Architecture to draw new readers and make sure that the users could easily find the information they needed.
This was a large and complicated project, involving a vast amount of technical content, extremely specialized user groups and a geographically diverse team. I’m looking forward to the new site’s launch in the very near future.
As Information Architect and Lead UX Designer on the project, I handled much of the extensive research for this job, including surveys, interviews, and user testing. I also designed the site map, wireframes and prototypes.